The Process

Here's an overview of the Salted Pages website copywriting process.

We never book a project without having a proper introduction first. On our laid-back call, Lauren will ask about you, your business and your vision for the project. From there, you'll be walked through the process and can ask any questions you might have.

Free Discovery Call

01.
INTRODUCTIONS

the first steps

Within 24 hours of our call, you'll receive a proposal. It will list the start date for your project. You'll be able to select the package that best fits your needs with any add-ons. Can't wait to explore the options? Pricing can be found on the services page.

Custom Proposal

02.
BOOKING

DISCOVER
Submit 2 questionnaires & relevant brand materials

The Timeline

RESEARCH
Continue keyword research & review competitor market

REVISE
Two rounds of revisions & video review calls

PROJECT START DATE!

WRITE & FINE-TUNE
Complete final draft & prepare for submission

[ 1 month prior ]

[ week 2 ]

[ 2-3 weeks ]

IMPLEMENT
Final website review & SEO settings for the design

STRATEGY CALL
90-minute kickoff call within 3 days

[ week 1 ]

SNEAK PEEK
Receive your SEO spreadsheet & initial concepts. Provide feedback within 2 days.

[ week 3 ]

FIRST DRAFT
Receive the first draft & submit revisions within 7 days

We'll start with the details — getting to know your brand, your ideal client and of course, your services!

Phase 1: Discover

As close to your start date as possible, we'll have an in-depth video call to chat through your questionnaire, ask some questions (journalism style) and review an outline for your project. You'll also get the opportunity to tell us more about you and your services so we can hear your voice and take all the notes!

01.
QUESTIONNAIRES

02.
STRATEGY CALL

To prepare for your project, you'll receive two questionnaires. The first is like a personality quiz — asking all about your brand, ideal client and why you do what you do. This will become the core of your messaging. The second questionnaire gets into the particulars of your services, and even asks what you love and despise about other websites.

Once the details are in order, your project will begin! First drafts are delivered approximately three weeks after your start date.

You can take it easy during this phase. We'll start with a blank page and take it from there.

Phase 2: Create

2-3 BRAND STATEMENT CONCEPTS

BRAND TONE

FEEDBACK FORM

After about one week of the drafting process, we'll share a sneak peek to align our ideas, and make sure the draft is headed in the right direction. You'll tell us what you want to see more of, and what you want to see less of.

The sneak peek is shared next

Refine your copywriting with two thorough rounds of revisions.

Phase 3: Revise

After you submit your requests, we'll begin to work on the requested edits. We'll also schedule a live revisions call to talk through more in-depth adjustments and polish the content with you. A second set of revisions will be offered after the revisions call.

01.
REVISIONS

02.
REVISIONS CALL

First, you'll be asked to submit revisions in the copywriting document itself. This organizes changes and ensures that your specific feedback is recorded for implementation.

A key part of website copywriting are the SEO tags you add to the copy! Once revisions are complete, we'll notate the necessary SEO settings (H1 especially) with comments on your copywriting document. This is something your web designer will refer to when adding the copy to the site.

SEO TAGS

Since the final placement of your copywriting influences its effectiveness, your project will include a final website review after the copy has been added to the website design. This is a video review that includes design suggestions and feedback on the copy placement.

final website review

Receive suggestions for SEO header tags, a key part of website copywriting. Plus, receive final feedback before you launch your new site!

Phase 4: Launch

Alex HD Photography

The copy she developed sounds like me, only better, and is optimized for SEO, which is something I could have never done by myself. I loved collaborating with her and seeing my world and brand through her eyes, and am SO excited about the content she created for me.

Lauren Braier, Elby creative

She made my website copy so much more cohesive and really helped sell my services. I booked my highest paying client ever immediately after my site went live! I really enjoyed how Lauren is open to collaboration and questions. When we went over her changes on the phone, I felt like I could ask her questions and make suggestions without fear of her rejecting my ideas.

Katie Chamberlain, The Kate Collective

I’m SO EXCITED to launch my website again! If you’re considering Salted Pages, I’d tell you to go for it! The process was easy, yet detailed, and the end result was better than I imagined! I’m a website designer and Lauren and I have recently partnered up to include her services to all of my clients. I LOVE that my clients are no longer stressed out and frazzled with copy. The copywriting doesn’t feel like it’s someone else, it feels like it is the actual business owner which is even better! Thank you, Lauren!

Olivia Craft, Olivia Rae Photography

Lauren did an amazing job with the copywriting for my new website! She was very detailed and professional. Each step of the process was laid out and explained before we started! She is quick with her responses and with each step of the process as well. I am so thankful for her expertise and being able to help me in an area that I don't excel at! I would highly recommend Lauren for any copywriting needs!!

On The House

All custom copywriting clients receive a free website success kit — a PDF and video guide to improving search engine rankings, promoting your website and creating engaging blog posts. Plus, you'll receive a free SEO Starter Kit, a $499 value on its own.

Included with website copywriting services

In addition to two full rounds of revisions, we provide a sneak peek in week one of our drafting phase so you can share first impressions and experience true collaboration from the start.

SNEAK PEEK

We can't learn to write with your voice if we don't get the chance to hear it. We use video calls to let strategic discussions flow freely, and to take notes on your tone and nuances of how you speak.

one-on-one video calls

Whether you're working with a template or creating a from-scratch web design, we create and review a wireframe together. From the main menu navigation to the outline for every page, we use a full-picture approach.

wireframe & web-based copy

What's the point of incredible copy if no one can find your website and actually read it? Cue SEO — the time-saving way to get that RSVP from your dream clients without chasing after them on social media.

SEARCH engine optimization

how my team and I spice things up, compared to other copywriters

What We Bring To The Table

Have questions on a DIY launch? Wondering how to track the results? Or does your designer need a little SEO assistance? Reach back out, and stay involved with our private Facebook Group, reserved just for past clients.

FULL CIRCLE PROCESS

Oh, and don't forget the PDF, Canva and Google Doc versions too. The various formats let you share, edit and evolve with your brand messaging. Intrigued? Learn more here.

PRINTED MESSAGING GUIDE

Site Credits

Located in Fort Worth, Texas
© 2024 SALTED PAGES, LLC. All Rights Reserved.