Guide for calls to action so users know where to go next
Copywriting do's and don'ts guide to help with consistency
The exact keyword placements for a natural SEO boost
A fill-in-the-blank template (Google Doc, Word & PDF formats)
You won't need a "sales call" if your services page is doing the selling for you. This template will list everything you need to let your services do the talking. Then, use your discovery calls to actually form a connection, and take off your "saleswoman" hat.
A few Salted tips to get started