"I've always wanted to be somebody, but I see now I should have been more specific."

Lily Tomlin

This is why you need a copywriter...

Meet Lauren Kutschke

founder | seo Website Copywriter

I’m a dog-loving SEO website copywriter. I grew up on the east coast and call Fort Worth, Texas my home. I was undeniably lucky in college and met Gwyn, my German/British husband who is now an airline pilot. Yes, I tend to jump on planes, writing content in new, breathtaking destinations that get my creative juices flowing.


I have a bachelor's degree in journalism (magna cum laude) and have been writing for small businesses since 2015. What can I do for you? I write website content that is valuable, relatable and intriguing—the kind of content that establishes trusted bonds with customers. I take your vision and run with it, marketing your business with ease, like it was Girl Scout cookies — and with words that are just as scrumptious.

On a side note, I’m a vegetarian who tries to stick to a plant-based diet, but I can’t quite resist a cheese plate just yet. My husband’s British slang definitely sneaks into my vocabulary, so don’t mind me if you overhear me talking about how “smashing” things are.

Learning German is on my 5-year plan — hallo! I find contentment simply hanging out with my dog and my husband, but I also fancy traveling, hiking, skiing and yes, you called it — writing. Hobbies include yoga and paddle boarding.


It’s amusing, sitting here, how gripping it is for me to introduce myself to you. I write about pages all the time and yet, now I realize exactly what you're struggling with — what do I say and how do I say it? In my experience, the best about pages inspire a connection, forming a level of trust before you even get the chance to talk on the phone. Let's see if that's the case between you and I.

1. Write with character. That means being honest and genuine. I use words for fresh and dynamic expression. Yes, I write with search engines in mind, but my words are for humans, from humans. Photos add luster, but words form a bond.

2. Lift up individuals. Being in business isn't such a corporate thing — it's personal and individual. With words and content, I want my work to be used for good. Salted Pages exists to help others imbue brilliance into what they do.

What You Can Expect

34

5-STAR REVIEWS

90+

WEBSITES WRITTEN

150+

BRANDS HELPED

THE FIGURES

I operate with a firm belief that I can't tell the stories of others if I don't live my own.

- Lauren

I broke my toe on a beach chair in Cozumel, Mexico. Beach chair: 1
Toe: 0



My nickname in high school was Pepper.



Denim is my favorite material. No ifs, ands or buts.


Growing up, I was the "new girl" 5 times, including 3 high schools in 3 states.

Crime Junkie

fun facts

Up First by NPR

Crime Junkie

Criminal

Podcasts I'm Listening To

seo Website Copywriter

fall

summer

spring

winter

Favorite Seasons

Bakeries

04.

Connecticut

03.

Germany

02.

Greece

01.

My Favorite Destinations

a little more about Lauren...

Meet the Crew

LAUREN

AMY

Eager to see the reader's digest? Let's go. Holding a bachelor's degree in journalism and with over 7 years of copywriting experience, Lauren is the founder and lead copywriter of this SEO copywriting agency. She's worked with brands from Germany to California and while Connecticut holds her hometown, Fort Worth, Texas is her home.

Amy holds a bachelor of Arts in History (summa cum laude) from the University of Houston and she recently finished studying for her Master’s of Science in Scottish History from the University of Edinburgh in Scotland. Avid reader is an understatement when it comes to describing Amy. She reads just about 10 books a month and loves a cuppa Earl Gray tea. 

founder. lead copywriter.

TEAM WRITER. PROJECT SUPPORT.

GWYN

NUTMEG

My main squeeze and sounding board — we sat next to each other in biology class and now we fly across the world together. His German/British accent caught my interest and his charm kept me around. He's an airline pilot, history buff and my secret weapon. We love to try new food, travel and simply be together.

As bold as the spice she's named after, I adopted Nutmeg from a rescue on New Year's Day. She is the very definition of a socialite — often abandoning my family for any and everyone else at the dog park. Playtime is the best time for her and whipped cream is her favorite treat. She also goes by Little Nut, Maggie and other names that we've lost count of.

the hubs.

office dog. culture manager.

Salted Pages was created to add flavor to brands that are anything but bland. Whether you need a scrub, soak, or a dash of salt, I'll create content with feeling and zest. 

Think: copy alfresco.

Although I write on a sleek computer screen and tend to prefer a neat workspace, I like to think that if I wrote with pen and paper, the pages sent to my clients would be lightly salted. 

Why Salted Pages?

They’d be salted with ocean water, from writing while sitting in the warm sand, or they’d be somewhat seasoned with the salt from one of my favorite snacks, like melt-in-your-mouth chocolate covered pretzels. I love to travel, and I love food, so Salted Pages was a perfect fit. And if I’m anything like my mom, I’m not afraid to bring a book to the beach, although, sorry Mom, it does worry me a little. I’d hate to ruin a good book.

They’d be salted with ocean water, from writing while sitting in the warm sand, or they’d be somewhat seasoned with the salt from one of my favorite snacks, like melt-in-your-mouth chocolate covered pretzels. I love to travel, and I love food, so Salted Pages was a perfect fit. And if I’m anything like my mom, I’m not afraid to bring a book to the beach, although, sorry Mom, it does worry me a little. I’d hate to ruin a good book.

Salted Pages was created to add flavor to small business content. Whether you need a scrub, soak, or a dash of salt, we'll create content with feeling and zest.

Plus, the name was fitting for the person behind the business. Lauren here. Although I write on a sleek computer screen and tend to prefer a neat workspace, I like to think that if I wrote with pen and paper, the pages sent to my clients would be lightly salted. 

A blank sheet of paper has never intimidated me. If anything, I've simply always been inspired to fill it with words — using grammar, punctuation and my imagination to bring something to life. I took a journalism class my freshman year of high school, and when it came time to declare a major, I chose journalism. When college graduation came, I had already worked for a handful of companies in the marketing field. It was creative, always changing, and I enjoyed helping others succeed. I continued down that path until I started my own business as an SEO copywriter in 2019.

Now, I do the same thing that I once did as an employee for an online retail business or for my local chamber of commerce, but instead, I get to work with many amazing clients and make a difference for their companies with website copywriting services.

How It Began

Image credits | Site template by Foil & Ink with customization by The Kate Collective


Located in Fort Worth, Texas
© 2022 SALTED PAGES, LLC. All Rights Reserved.