"I've always wanted to be somebody, but I see now I should have been more specific."

Lily Tomlin

This is why you need a copywriter...

About Lauren Kutschke

founder | seo Website Copywriter

I’m a dog-loving SEO website copywriter. I grew up on the east coast and call Fort Worth, Texas my home. I was undeniably lucky in college and met Gwyn, my German/British husband who is now an airline pilot. Yes, I tend to jump on planes, writing content in a new, breathtaking destination that gets my creative juices flowing.


I have a bachelor's degree in journalism (magna cum laude) and have been writing for small businesses since 2015. What can I do for you? I write website content that is valuable, relatable and intriguing—the kind of content that establishes trusted bonds with customers. I take your vision and run with it, marketing your business with ease, like it was Girl Scout cookies.

On a side note, I’m a vegetarian who tries to stick to a plant-based diet, but I can’t quite resist a cheese plate just yet. My husband’s British slang definitely sneaks into my vocabulary, so don’t mind me if you overhear me talking about how “smashing” things are.

Learning German is on my 5-year plan — hallo! I find contentment simply hanging out with dogs and my husband, but I also fancy traveling, hiking, skiing, and yes, you called it — writing. Hobbies include yoga and paddle boarding.


It’s amusing, sitting here, how gripping it is for me to introduce myself to you. I write about pages all the time and yet, now I realize exactly what you're struggling with — what do I say and how do I say it? In my experience, the best about pages create a connection, forming a level of trust before you even hit the "contact" button. Let's see how I do!

1. Write with character. That means being honest and genuine. I use words for fresh and dynamic expression. Yes, I write with search engines in mind, but my words are for humans, from humans. Photos add luster, but words form a bond.

2. Lift up individuals. Being in business isn't such a corporate thing — it's personal and individual. With words and content, I want my work to be used for good. Salted Pages exists to help others imbue brilliance into what they do.

What You Can Expect

23

5-STAR REVIEWS

75+

WEBSITES WRITTEN

250,000+

WORDS CRAFTED

THE FIGURES

“I'm in love with cities I've never been to and people I've never met.”

– John Green

My nickname in high school was Pepper, after Pepper Potts from Iron Man. Some friends saw a resemblance and my maiden name, Potts, made it an easy reference.

Crime Junkie



I'm awful at snowboarding, but love to ski!



I eat avocado toast at least once a week!

I know how to drive stick shift! Our first car as a married couple was stick and Gwyn taught me.

Crime Junkie

fun facts

Hot Copy

Criminal

Podcasts I'm Listening To

fall

summer

spring

winter

Favorite Seasons

Bakeries

04.

Connecticut

03.

Germany

02.

Greece

01.

My Favorite Destinations

a little more about Lauren...

Meet the Crew

GWYN

NUTMEG

My main squeeze and sounding board — we sat next to each other in biology class and now we fly across the world together. His German/British accent caught my interest and his charm kept me around. He's an airline pilot, history buff and my secret weapon. We love to try new food, travel and simply be together.

As bold as the spice she's named after, we adopted Nutmeg from a rescue on New Year's Day. She is the very definition of a socialite — often abandoning our family for any and everyone else at the dog park. Playtime is the best time for her and whipped cream is her favorite treat. She also goes by Little Nut, Maggie and other names that we've lost count of.

Salted Pages was created to add flavor to brands that are anything but bland. Whether you need a scrub, soak, or a dash of salt, I'll create content with feeling and zest. 

Although I write on a sleek computer screen and tend to prefer a neat workspace, I like to think that if I wrote with pen and paper, the pages sent to my clients would be lightly salted. 

Why Salted Pages?

They’d be salted with ocean water, from writing while sitting in the warm sand, or they’d be somewhat seasoned with the salt from one of my favorite snacks, like melt-in-your-mouth chocolate covered pretzels. I love to travel, and I love food, so Salted Pages was a perfect fit. And if I’m anything like my mom, I’m not afraid to bring a book to the beach, although, sorry Mom, it does worry me a little. I’d hate to ruin a good book.

They’d be salted with ocean water, from writing while sitting in the warm sand, or they’d be somewhat seasoned with the salt from one of my favorite snacks, like melt-in-your-mouth chocolate covered pretzels. I love to travel, and I love food, so Salted Pages was a perfect fit. And if I’m anything like my mom, I’m not afraid to bring a book to the beach, although, sorry Mom, it does worry me a little. I’d hate to ruin a good book.

Salted Pages was created to add flavor to small business content. Whether you need a scrub, soak, or a dash of salt, we'll create content with feeling and zest.

Plus, the name was fitting for the person behind the business. Lauren here. Although I write on a sleek computer screen and tend to prefer a neat workspace, I like to think that if I wrote with pen and paper, the pages sent to my clients would be lightly salted. 

A blank sheet of paper has never intimidated me. If anything, I've simply always been inspired to fill it with words — using grammar, punctuation and my imagination to bring something to life. I took a journalism class my freshman year of high school, and when it came time to declare a major, I chose journalism. When college graduation came, I had already worked for a handful of companies in the marketing field. It was creative, always changing, and I enjoyed helping others succeed. I continued down that path until I started my own business as an SEO website copywriter in 2019.

Now, I do the same thing that I once did as an employee for an online retail business or for my local chamber of commerce, but instead, I get to work with many amazing clients and make a difference for their companies as an SEO copywriter.

How It Began

Imagery by Ashley Thalman & Lauren Kutschke | Site template by Foil and Ink


Located in Fort Worth, Texas
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