"I've always wanted to be somebody, but I see now I should have been more specific."
Lily Tomlin
This is why you need a copywriter...
Meet Lauren Kutschke
founder | seo Website Copywriter
I’m a dog-loving SEO website copywriter. I grew up on the east coast and call Fort Worth, Texas my home. I was undeniably lucky in college and met Gwyn, my German/British husband who is now an airline pilot. Yes, I tend to jump on planes, writing content in new, breathtaking destinations that get my creative juices flowing.
I have a bachelor's degree in journalism (magna cum laude) and have been writing for small businesses since 2015. What can I do for you? I write website content that is valuable, relatable and intriguing—the kind of content that establishes trusted bonds with customers. I take your vision and run with it, marketing your business with ease, like it was Girl Scout cookies — and with words that are just as scrumptious.
On a side note, I’m a vegetarian who tries to stick to a plant-based diet, but I can’t quite resist a cheese plate just yet. My husband’s British slang definitely sneaks into my vocabulary, so don’t mind me if you overhear me talking about how “smashing” things are.
Learning German is on my 5-year plan — hallo! I find contentment simply hanging out with my dog and my husband, but I also fancy traveling, hiking, skiing and yes, you called it — writing. Hobbies include yoga and paddle boarding.
It’s amusing, sitting here, how gripping it is for me to introduce myself to you. I write about pages all the time and yet, now I realize exactly what you're struggling with — what do I say and how do I say it? In my experience, the best about pages inspire a connection, forming a level of trust before you even get the chance to talk on the phone. Let's see if that's the case between you and I.
1. Write with character. That means being honest and genuine. I use words for fresh and dynamic expression. Yes, I write with search engines in mind, but my words are for humans, from humans. Photos add luster, but words form a bond.
2. Lift up individuals. Being in business isn't such a corporate thing — it's personal and individual. With words and content, I want my work to be used for good. Salted Pages exists to help others imbue brilliance into what they do.
What You Can Expect
- Lauren
I broke my toe on a beach chair in Cozumel, Mexico. Beach chair: 1
Toe: 0
My nickname in high school was Pepper.
Denim is my favorite material. That, or linen!
Growing up, I was the "new girl" 5 times, including 3 high schools in 3 states.
Crime Junkie
Criminal
fun facts
Up First by NPR
Side Checks
Podcasts I'm Listening To
seo Website Copywriter
fall
summer
spring
winter
Favorite Seasons
Bakeries
04.
Key West
03.
Amsterdam
02.
Mykonos
01.
My Favorite Destinations
a little more about Lauren...
LAUREN
AMY
Eager to see the reader's digest? Let's go. Holding a bachelor's degree in journalism and with over 7 years of copywriting experience, Lauren is the founder and lead copywriter of this SEO copywriting agency. She's worked with brands from Germany to California. Personally, Connecticut holds her hometown, and Fort Worth, Texas is her where she calls home.
Amy holds a bachelor of Arts in History (summa cum laude) from the University of Houston and she recently finished studying for her Master’s of Science in Scottish History from the University of Edinburgh in Scotland. Avid reader is an understatement when it comes to describing Amy. She reads just about 10 books a month and loves a cuppa Earl Gray tea.
founder. lead copywriter.
TEAM WRITER. PROJECT SUPPORT.
GWYN
NUTMEG
Lauren's main squeeze and sounding board — they sat next to each other in biology class and now they fly across the world together. His German/British accent caught her interest and his charm kept her around. Gwyn is an airline pilot, history buff and Lauren's secret weapon. They love to try new food, travel and simply be together.
As bold as the spice she's named after, Lauren adopted Nutmeg from a rescue on New Year's Day. She is the very definition of a socialite — often abandoning the family for any and everyone else at the dog park. Playtime is the best time for her and whipped cream is her favorite treat. She also goes by Little Nut, Maggie and other names that they've lost count of. Also known as the office guard dog.
the hubs.
office dog. culture manager.
Salted Pages was created to add flavor to brands that are anything but bland. Whether you need a scrub, soak, or a dash of salt, I'll create content with feeling and zest.
Think: copy alfresco.
Although I write on a sleek computer screen and tend to prefer a neat workspace, I like to think that if I wrote with pen and paper, the pages sent to my clients would be lightly salted.
Why Salted Pages?
They’d be salted with ocean water, from writing while sitting in the warm sand, or they’d be somewhat seasoned with the salt from one of my favorite snacks, like melt-in-your-mouth chocolate covered pretzels. I love to travel, and I love food, so Salted Pages was a perfect fit. And if I’m anything like my mom, I’m not afraid to bring a book to the beach, although, sorry Mom, it does worry me a little. I’d hate to ruin a good book.
They’d be salted with ocean water, from writing while sitting in the warm sand, or they’d be somewhat seasoned with the salt from one of my favorite snacks, like melt-in-your-mouth chocolate covered pretzels. I love to travel, and I love food, so Salted Pages was a perfect fit. And if I’m anything like my mom, I’m not afraid to bring a book to the beach, although, sorry Mom, it does worry me a little. I’d hate to ruin a good book.
Salted Pages was created to add flavor to small business content. Whether you need a scrub, soak, or a dash of salt, we'll create content with feeling and zest.
Plus, the name was fitting for the person behind the business. Lauren here. Although I write on a sleek computer screen and tend to prefer a neat workspace, I like to think that if I wrote with pen and paper, the pages sent to my clients would be lightly salted.
A blank sheet of paper has never intimidated me. If anything, I've simply always been inspired to fill it with words — using grammar, punctuation and my imagination to bring something to life. I took a journalism class my freshman year of high school, and when it came time to declare a major, I chose journalism. By the time I graduated with my bachelor's degree, I had already worked for a handful of companies in the marketing field. It was creative, always changing, and I enjoyed helping others succeed. I continued down that path and worked as a full-time marketing director until I went full-steam-ahead with my own business, Salted Pages, as an SEO copywriter in 2019. Finally, "freelancer" turned into "founder."
Now, I do the same thing that I once did as an employee for an online retail business or for my local chamber of commerce, but instead, I get to work with many talented clients to make a difference for their companies with website copywriting services and Showit SEO. There's also a shop with website copy templates nowadays!
