It’s not often that I get to venture into beauty copywriting, but the website copywriting project with Angela Xuereb was a dream project! Angela Xuereb has built out a gorgeous brand for her hair and makeup artistry business. She’s extremely talented and now trains other hair and makeup artists to be a part of her […]

Writing engaging content for your online business can help you entice ideal clients and get more sales, but how do you write engaging content? One of the most effective ways to make boring content more engaging is to add flavor to everything you write — from your Instagram posts, website copy, to your emails and […]

One of the biggest lessons I learned this year was the fact that I need to give myself grace, grace to mess up, grace to turn off work and set boundaries, but most importantly, grace to run this business in a way that makes me feel content and joyful, while also providing value to my clients.

Your photography website is important — it’s often the last thing potential clients see before they book you, or don’t. You’ve likely spent hours designing the site, curating the photos and ensuring that your best work is being shared on your website. You’re confident that the images on your photography website will convince potential clients […]

Figuring out what website content you really need can be precarious at first. You want to have enough information to prevent repetitive questions from potential customers, but you also don’t want to overwhelm your website visitors with loads of pictures and content. After working with a variety of small businesses, we realized there was a […]