This family and newborn photography website launch has the perfect balance between connection and information. And it might even pull at your heartstrings.

Creating connection and clarity with a family and newborn photography website

Stephanie is a photographer of many talents and niches: newborns, families and horse lovers. With multiple audiences to cater to, it was important that we made the website messaging clear, yet inviting and easy to digest for the user. Together, we created that ideal balance of emotion and clarity for this Boston portrait photographer.

The flavor:

As a family photographer, Stephanie is an expert at gently channeling emotion and meaning through her work. I knew the voice of her website needed to do the same. After getting an idea of her brand’s tone, we established these words as a framework for Stephanie’s website copy.

  1. Inviting. Gentle. Calm.
  2. Conscious. Tuned-in. Grounded.
  3. Emotive. Warm. Familiar.

Family photography website on Showit with Salted Pages copywriting

The recipe:

  1. Bridge the gap between information and emotions — creating a connection while providing the upfront information clients need to feel at ease and understood.
  2. Use storytelling and clarity to keep the reader’s attention.
  3. Lean more towards simple emotion as opposed to dramatic wording.

Family and newborn photography website built on Showit

The brand statement:


“My company exists to provide beautiful high end keepsake images for clients. I understand the importance of these special life events, having a newborn baby, capturing your yearly family portraits or photos with your beloved horse. I want you to have a positive and stress free session experience and to look back on the memories we have created for a lifetime to come.”


“I’m Stephanie, a Boston family photographer who helps new moms, families and horse lovers take photos that are as emotive as they are elegant. I’m a perfectionist who sees the perfection in your family, leading with my heart and following 10 years of experience to render meaningful and modern images. Come along, why don’t you, and we’ll take unforgettably beautiful photos that stand the test of time.”

Favorite snippets

Longing for connection in your newborn photography website?

You’ve come to the right place. Learn more and keep up with the latest copy trends on Instagram.

Family & Newborn Photography Website Creating Connection

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Located in Fort Worth, Texas
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