Here’s the rundown of the pros and cons of the web design platform, Showit (the go-to platform for entrepreneurs who want complete creative control over their websites).
*Last updated January 2024.
Showit is a web design and hosting platform that allows you to create a completely custom desktop and mobile website, all with a drag-and-drop interface that requires no coding. It integrates with WordPress for easy blogging and SEO. You can start from scratch or use a template (like from Northfolk or Tonic) to design the perfect website.
It’s a total game-changer because you can build your entire website from scratch, without stressing over code. I built my site on Showit with the help of Foil & Ink, and I haven’t looked back.
I’ve used Wix, WordPress, Squarespace and even Weebly…and none of them compared. I more than doubled my revenue in my first year using Showit.
Showit is its own design and website platform that is different from WordPress, but it uses WordPress for the blog! So when you buy a Showit subscription with a blog account, you’ll use Showit to design the website, and then you’ll log into WordPress to write and publish blog posts.
And if you’ve ever heard of Yoast, well, you get access to that in your WordPress account (which is a great tool for SEO)!
My absolute favorite part of Showit is the ability to create ANYTHING you want. Envision an interactive overlay filled with gorgeous custom fonts and you any design you can think of — it’s possible. Because of its drag-and-drop system, you can put everything anywhere and you’re not limited by a cumbersome interface or restricted template. Did I say no coding? Yep, it’s code free.
With Showit, you can design a custom mobile site — just as you do the desktop version. Seeing as Google is conducting mobile-first indexing lately (as in, Google looks at your mobile site first to see where you should be ranked), it’s definitely important to be able to design a custom mobile version.
This means that you can drag and drop the mobile version just as easily as the desktop version.
Keep in mind that a lot of website design platforms create the mobile version based on the desktop design. This means you’re usually limited in terms of what you can do, but not with Showit.
Showit allows you to completely customize everything from the fonts to the colors and of course the design itself. This allows you to perfectly match your website to the expensive branding you invested in.
Want something bold or bright? Easy. The same goes for editorial and minimal designs.
When your portfolio needs new photos, or your headline needs a tweak, it is beyond simple to make those adjustments (which is necessary for SEO and a fresh user experience). I’ve had the same base website for about 5 years now, and it’s worked as a beautiful foundation for the long-term evolutions of my business. I’ve added new pages, built a shop, re-written the copy, changed my SEO focus, and more. It’s never got in the way of my business growing. If you’re a solopreneur, or even a brand experience manager for a large company, Showit gives you the power to take full control over your website and everything it puts forward in the name of your business.
If you don’t have the funds to hire a custom designer, there are a myriad of templates available to DIY with. You can even hire a Showit designer to customize your template for you. This helps it to look more one-of-a-kind, and ensures that it’s expertly published on your behalf. See more templates below.
This pro is a tie for my favorite — Showit has one of THE best Facebook Groups I’ve seen, as in, there’s a whole group of other business owners (13,000 and counting) who are chatting it up in an active Facebook Group. In there, you’ll find discussions on everything from website design, best Showit tips and tricks, managing clients and so much more. I’ve gained friends and clients from this group! It’s a winner and is just another added benefit when you use Showit to build your business website.
If you get stuck, you can ask the Facebook group or just pose a simple Google search. You’re likely to find a lot of straightforward tutorials that will help you — whether you want to add an interactive quiz, embed an email opt-in, update your color palette or adjust your contact form (I use Dubsado for mine).
If you’re a website designer looking to switch platforms because you love design, but despise technical hold-ups and coding, Showit is the choice for you. They have their own certification program that allows you to be recommended as a Showit design partner, while providing you with ample resources, networking opportunities and more. Below is a screenshot from Google Trends from the last 5 years. You can see that the interest in this platform is only growing (which equates to clients for your business.)
And if you’re not a designer, this simply means that there are plenty of trustworthy design providers out there.
If you’re familiar with the Adobe suite (InDesign, Illustrator, etc.), Showit will come to you naturally. For those without a huge design background, though, it can be overwhelming at first. But, there are many tutorials and resources that make it easy to learn if you put your mind to it. (And trust me, you started a business. Building a website on Showit is a fun piece of the puzzle!)
If you’re planning on selling hundreds of products, Showit probably isn’t the best option for you. However, Showit does integrate seamlessly with e-commerce plugins (like Shopify) to help you easily sell a curated collection of products (less than 50 is best). My friend at MKDesign Studio has some super helpful resources for creating a digital shop with Showit.
We use Showit with Thrivecart for our website copywriting templates, and we love it! This gives us the option to have a custom design for shop and product pages, in addition to a straightforward purchase system and personalized check-out page (where yes, we credit our dog as employee of the month).
If you choose to build from scratch, your website creation might be a bit long-winded. It’s super worth it, though! You can get started with their templates to help speed up the process! Check out these Showit template shops as I’ve seen their results firsthand with myself and my clients: Northfolk, Foil & Ink and Tonic.
Although the monthly price is fairly low at $19-34 a month, this is actually a bit higher than what you’ll typically find for website hosting on other platforms such as WordPress or Wix. See the Showit pricing.
It’s so quick and easy to update anything you want, i.e. that bio on your about page, or the layout for your services. But the mobile side is easily forgotten. I have to admit — I’ve updated my website only to realize a few days later that I ruined a few mobile views in the process. I can always fix it in 10 minutes or less, but don’t forget to double-check your custom mobile view if you change anything on the desktop view.
Yes! Hosting is included in Showit’s pricing!
In short, yes! Showit has all of the features necessary for search engine optimization or SEO. You can easily update meta descriptions, page titles and more. Plus, Showit integrates with WordPress for the blog, which means you can use plugins like Yoast to make sure that your blog SEO is on point. (Just don’t forget to compress and optimize your images with a tool like ShortPixel before you upload them!)
Remember, SEO comes down to the quality and amount of content on your website, and also takes into account many additional factors such as social media presence and online reviews. Some will argue that WordPress or Squarespace are better, but in my experience (with hundreds of SEO copywriting projects), Showit has the exact same settings and abilities necessary to drive online traffic to your site. And since Showit uses WordPress for the blog itself, you get the best of both worlds.
Plus, if you find that you’re better able to update, manage and create a beautiful user experience with Showit, your SEO will improve. Google likes websites that people like exploring. (As opposed to a clunky, hard-to-use website that you can hardly work your way around.)
A lot of Showit users are photographers, but this is because these are visual business owners who care a lot about how their websites look! As such, Showit previously focused a lot of attention on this group. However, Showit now caters to all businesses — because all brands want to look good!
I’ve seen realtors, fitness companies and e-commerce brands use this platform.
See the live version of this website for a florist in Santa Barbara, CA. (Also designed by Foil & Ink on Showit.)
These are my favorite places to buy Showit website templates — in no particular order.
While you’re at it, I would highly recommend the Elevated Experience templates from Studio Stefan — a whole collection of experience-based Showit templates for photographers. We partnered with them this year to create the content you use on your back-end every single month for conversions like your client proposals and welcome guides.
And they’re not just beautiful — there is pre-written copy from Salted Pages included with every template for you to use as is. This makes these templates the easiest to customize because you literally just need to add your photos, branding, and drop in your own name and pricing. The rest is ready for you to hit publish within minutes. (Most templates do not include the wording for you to run with.)
They’re ideal for wedding photographers, and can be adjusted for any photographer or wedding niche.
You’ll find the…
Use the code, saltedpages, for a free month of Showit. I designed my entire website when I first had my free trial in 2019 (time flies). Then, when I was ready to launch, I signed up and have loved the results ever since. As a six figure business owner, no other platform has tempted me.
Want to see more Showit websites? Here are some recent favorites to show you what’s possible.
Have any questions on the pros and cons of Showit? Let us know in the comments! Reach out here if you need custom website copywriting (with the impact of custom SEO keywords) for your new Showit site. We also offer Showit template customization services.