I recently took on a wedding photography copywriting project for the dynamic duo — Jo and Alli — the adventurous minds behind Jo + Alli Photography. The two met their senior year while completing Bachelor’s Degrees in Fine Arts. Their pregnancies, and love of capturing romantic moments, bonded them together and inspired them to create their very own wedding photography business.
Prior to this project, the power team was called Wanderback Photography. After a few years in the business, they knew it was time for a fresh makeover. With that, came a new name, branding by Lauren Yvonne Design and a custom Showit website by my friend, The Kate Collective! I was honored to take part in this re-launch and provide all of the copywriting for their new site.
Plus, I was fortunate enough to attend Jo + Alli’s launch party in Arizona (pilot wife perks!) with Katie. Check out the blog post she wrote about the site!
Focus for this Wedding Photography Copywriting Project:
From Jo:
“To have a more consistent branding that feels more high end than our current name and branding. We could both use some help with SEO and are not the greatest wordsmiths, so help in these two departments would be wonderful!”
Favorite Pieces of Copy:
“A pair of Arizona wedding photographers that add dreamy elegance and joy to your special day.”
“We’re convinced that fairy tale weddings should never go out of style. You two deserve a special day filled with happiness, romance and all of the moments you’ll hold onto for the rest of your lives.”
“We’re moms too, so we can’t help but go above and beyond to ensure that your day goes off without a hitch.”
Thank you Jo +Alli for being such amazing clients! I’m grateful I was able to attend your launch party and take part in the unveiling of your newly, redesigned brand!
If you’re interested in some copywriting help, contact me here! You can also follow along on Instagram for some copywriting tips and tricks.
