This conversion-friendly beauty with modern copywriting just launched and we are elated to fill you in on all the details of this beautiful project, written by Salted Pages and designed by Foil & Ink.
Personality + professionalism: the key to modern copywriting
We needed to build a strong SEO foundation for Carly Ebinger, a wedding planner in Napa, but wanted to appeal to the modern wedding couple. So, we incorporated subtle storytelling that will evolve with her brand over time. Our main goal for this project? Balance personality with professionalism — ensuring that potential clients feel comfortable and secure in working with her.
The flavor
Carly wanted to take a storytelling approach to the copy while keeping it lighthearted and personable. So we came up with these words to guide the tone of voice for her project:
1. Celebratory. Lighthearted.
2. Sociable. Creative.
3. Reliable. Trusting.
The recipe
- Create a story-based experience in which engaged couples will feel like the celebration will only get better: party, meet poise.
- Make evolving her brand easy with copy that doesn’t get distracted by the trends, but rather, that speaks from an entirely different (and timeless) perspective.
- Balance personality with professionalism — letting the couple feel like they can relax in her company, and rely on her at the same time.
The brand statement
Before
“To create an event of a lifetime, while having fun along the way!”
After
“This is where party meets poise. Turn the page, the love story of the century starts here. Ebinger Events plans and designs wedding events that gush with effortless elegance. Start with an idea, a location, or a simple story of how you met, and witness as the pieces come together with purpose and artistry.”
Favorite samples
Carly’s thoughts on the process
“Prior to working with Salted Pages, I was eager to find a content partner who could help bring my voice vision for Ebinger Events to life. I knew this was the foundation of Ebinger Events and that it needed to be approached by an expert… Thankfully, Salted Pages was referred to me and the partnership has truly been a match made ever since!
There were so many wonderful moments in the journey with Salted Pages. I enjoyed the energy that Lauren brought to every meeting, the organization within Asana, and the clear deadlines/milestones we were both working towards. She was always prompt to respond, friendly, and professional. The way she was able to understand the vision and bring it to life in words leaves me speechless and in awe!
This is the foundational layer of the company which helps to ensure we are operating efficiently from the very start. Salted Pages, through their questionnaires, really gets to know the business and completely tailors all content to the exact vision and needs of the business.”
Want modern copywriting your ideal clients can fall in love with?
We write the message and optimize it for easy online rankings with our website copywriting services for creatives. And then designers like Foil & Ink take it away to create something magnetic. (Or you can work with us in-house on a Showit template customization.)
