This live wedding painter website was created to mirror her immersive approach — painting custom wedding portraits while interacting with guests throughout the wedding. The tangible results are just as captivating and certainly worth a conversation.
Setting the scene for this live wedding painter website
Jennie, a live wedding painter in Colorado, wanted us to capture the power and worth of a live painting with a soft tone of voice. The objective was to be both poetic, yet to the point. With the design help of our friends at Studio Stefan, this project was beautifully framed with a Tonic template, and then optimized with our SEO and copywriting. This website also features a beautiful video, one of the latest trends that we love.
The results
After working with Salted Pages, Jennie increased her pricing by about $1,000 per booking. She shared with us that she “made over six figures for the first time last year after updating [her] website!”
See the site here and keep reading to learn how we customized her brand messaging.
The flavor
To achieve that artistic, yet clear voice for Jennies website, we chose these guiding words to set the tone for the copy:
1. Inviting. Personable. Warm.
2. Engaging. Creative. Interesting.
3. Elevated. Professional. Experienced.
The recipe
- Create a website for clients to experience it just as they would a live painting, impressed by her artistry and in awe of how it purely, and creatively reflects the brand.
- Capture the power and worth of a live painting, with its palpable, personal history — focusing first on weddings with a brief mention of commission work and other event painting.
- Mix in her personality with a high-touch perception to elevate her brand, and put her far and ahead of the competition
- Come across a little bit more straightforward, especially for wedding planners who just want to get to the point.
The brand statement
Before
“Jennie Lou Art exists to bring raw, unparalleled, impressionistic art, and an authentic, visceral experience to your wedding day.”
After
“From Colorado to her hometown in Texas, Jennie has been a live wedding painter for nearly a decade. Her work is known for pushing against the grain with a timeless impressionist style, using her craft to capture your personal story with an heirloom that will last generations. You will find that Jennie weaves the ongoing conversations and moments from the wedding itself into her work as the hours progress. When all is said and done, the passion in the colors and the depictions of the wedding is palpable. Loose brush strokes and yet, a level of depth that is unmatched — both in her paintings and in the start-to-finish experience.”
Favorite samples
The review
“Aside from Lauren being a joy to work with, I found it awe-inspiring to witness her uncanny ability to capture my voice. She is truly a gifted wordsmith. I was skeptical of using a copywriter at first, it is expensive and I thought, “I can do this myself,” but now having experienced what Lauren does, I really understand the value of hiring a copywriter. She weaves not only your heart and soul into the words, but incorporates SEO optimization and pushes you to really develop a further understanding of your business. SO helpful and worth it!”
Love this live wedding painter website and its results?
The results for this painter website come from an artful combination of strategy, raw conversation and poetic vision. Learn more about how this team of SEO website copywriters can turn the tide for your small business. And keep up with us on Instagram for similarly inspiring results.
