Bold and inviting, let’s talk about the portrait photography website that is both trendsetting and sophisticated.
By the way, Kelli is a San Luis Obispo, CA photographer for families, seniors and weddings.
The way Kelli talks evokes an artful flair. It’s straightforward when needed and unmistakably expressive. So of course, we had to incorporate that into her overall brand tone. Here are the guiding factors we used for her website copy.
I start every copywriting project with a big-picture vision. This is what we set out to do.
“It’s my privilege to capture memories that live on to be your family’s legacy. I love to do this with a fun, fresh and modern style in the most beautiful locations.”
“Hey, I’m Kelli Avila, San Luis Obispo Photographer with a fresh, modern style that’s always original and a little unconventional. I have an accommodating, artistic approach that’s all about making it easy for you to feel like yourself, documenting moments in a warm, natural way that feels nothing short of an adventure. My craft focuses on easy-going family photos, free-spirited senior portraits and wildly unforgettable wedding photography. Let’s create art for your home, full of the most amazing moments.”
Of course, Kelli also received a custom messaging guide to help with the rest of her messaging!