Writing engaging content for your online business can help you entice ideal clients and get more sales, but how do you write engaging content? One of the most effective ways to make boring content more engaging is to add flavor to everything you write — from your Instagram posts, website copy, to your emails and […]

Wondering if there are a few ways to make your copywriting as effective as possible? As a copywriter for photographers, I’m not holding back. Here are the copywriting tips, must-dos and things to avoid, especially in this competitive industry. While these tips can be applied just about anywhere (brochures, proposals, canned emails), they’re most applicable […]

Effective website copy is key to converting clients and getting your content to show up higher in search engine rankings. For most businesses, these are crucial. If potential clients can’t find you OR if they can find you, but don’t connect with the messaging on your website, you’re not going to convert leads. How then, […]