After you’ve chosen your website copywriter (here’s a blog on hiring tips for copywriters), there are some key things you can do to increase your success. These tips are highly recommended for Salted Pages clients, but can work with any copywriting agency or freelance copywriter.
Right off the bat, it’s important to create due dates and discuss the responsibilities of both the copywriter and the client. Does the client need to fill out a form or send customer data? When is this needed by? Having everything clear upfront can save a lot of headache and frustration.
Here at Salted Pages, as a copywriting client, we’d ask that you complete two questionnaires after our initial phone call. These forms provide you with an opportunity to dive deep into your brand and your audience. We take that raw, unpolished information and use it to write on-brand content catered to your audience. These forms streamline the process and ensure that we get the information we need for a successful project.
Copywriters, as much as we wish we were, are not mind readers. We need your help to create the content you need. Of course we’ll be writing and editing all of the copy, but we’ll be working with you to get the precise details. This means that we’ll occasionally request information, or ask you to clarify something. Responding to these requests as soon as you are able allows the project to continue on time.
If you ever have any questions, feel free to ask! It’s better to ask than to spend the duration of the project worrying about that one unanswered question growing rank in your mind.
Did you forget to describe a key part of your client experience? Did you leave out the fact that you use a portion of your profits for charity? Or maybe you simply forgot to mention one of the benefits of your product. Any details will give your copywriter a better sense of who you are and why you do what you do, or simply make your product or service more clear to your customer. An experienced brand copywriter will make sure to ask in-depth questions that get to the heart of your business. That being said, they don’t run your business — you do. Be sure to provide any information you can think of. Your copywriter can sort through it and prioritize the messaging.
We’re so excited for you. Hiring a website copywriter can increase search engine rankings, improve conversions, and ultimately help you work with your dream clients. Good luck!