Every time we have the opportunity to work on a website for a florist, we find ourselves craving more texture, color and luxury in our lives. That certainly applied in this case for a wedding florist in DC.
Her take: luxury flowers, but make it a la carte
Here at Salted Pages, we love a beautiful a la carte dining experience (brunch buffets, anyone?). This DC wedding florist has taken that same principle and applied it to floristry, and you’ll love the content we whipped up for her website during our collaborative VIP copywriting day.
Which, by the way, she booked two with our extended VIP Day so we could write three full SEO-friendly pages in two days, instead of the usual three weeks for custom website copywriting services.
A dreamy website for a florist (and the results) you’ll want to see
Thai is a wedding florist serving the DC, Maryland, and Virginia area who lives for sustainably sourced flowers with a specialization in dynamic designs with dreamy textures. For this wedding florist website, we dedicated two entire days to completing a new home page and services page with a sprinkling of SEO. We even squeezed in a fresh about page for her as a bonus and she was floored. Even more exciting? Within just a few hours after Thai’s website launched, a wedding planner reached out to refer two new clients to Mill Creek Florals. Talk about swoon-worthy results.
The flavor
Thai dreamed of a website that felt both sentimental and cool, a bit nostalgic yet current. So, we settled on these guiding words to set the tone for her website.
1. Romantic
2. Dreamy
3. Modern
The recipe
- Clarify the target audience to draw in high-end, a la carte clients who want the garden-style florals without the giant set-up costs and take-down fees.
- Craft a florist website that feels romantic, dreamy, and modern with messaging that conjures feelings of sentiment and nostalgia while still being concise enough for clients to easily distill information about Mill Creek Florals’ services and who Thai is.
- Incorporate messaging about duality, emphasizing that Mill Creek Florals’ designs are inspired by the duality of flowers in nature.
- Emphasize values of sustainability, inclusivity, and creativity in a way that is compelling and exciting to dream clients.
The brand statement
Before
“My company exists to provide elevated floral arrangements to couples who value modern, garden-inspired designs, but don’t necessarily have a huge budget for full service florals. My company helps them to maximize their budget on flowers by cutting out the labor fees associated with set-up and breakdown, while still giving them a personalized service.”
After
“Creating a ripple effect of romance with personalized floristry, Mill Creek Florals is a wedding florist in DC, MD, and VA. Every handcrafted arrangement is centered around timeless design elements, and grounded in your story. My philosophy prioritizes personalization whether you opt for a la carte or full service floral design. With this unmatched, tailored method, modern couples experience a level of tangible romance that is only possible with dreamy textures and dynamic floral designs like these.”
Favorite samples
The review
“[Before I worked with Lauren] I often got inquiries that were price shoppers and whose style didn’t align with my aesthetic. Aside from the beautifully written copy, I loved our in-depth kickoff call & final website walkthrough because they gave me total confidence that Lauren understood my goals and vision, and was just as invested in the final product as I am. A wedding planner reached out to me just HOURS after my website launch to ask about my unique A La Carte service, and will be referring 2 of her clients to me! Lauren is 1000% worth the investment. She goes above and beyond for her clients, provides valuable input, and cares about your vision and helping you reach long-term success through her copy.”
Feeling like your florist website needs some growth?
Think of your florist website as a flower and our SEO services as the sunshine that brings the all-important photosynthesis (that’s the dream clients that feed your business!). Check out our website to learn more about how our copywriting VIP Day service can give everything you need, our version of that customizable menu experience we mentioned earlier.
