If you want to show up in search engine results, Google Search Console is an effective tool that allows you to track search engine rankings and understand exactly how Google sees your website. If you’re not using it yet, this post will walk you through what it is, how it works and how to get it set up.
Google Search Console is a free tool that lets you track search engine rankings. You can see the actual searches users are finding you with and track how many clicks you get from Google.
Yes, absolutely! It’s a free resource. All you need is a Gmail account and an active website.
I highly recommend this article from Hubspot if you want to dive deep into the analytics. With this information, you can optimize your website even more.
In addition to tracking the above information, Google Search Console also allows you to index your website (i.e. get found by Google), remove URLs from search results (like those old website pages you deleted but that are still showing up) and identify issues. Ultimately, if you want to be found from Google, this is your tool to do so!
Visit the Google Search Console website to get started. They have specific instructions to walk you through the account set up and integration with your website. Essentially, you’ll do the following:
I’m an SEO copywriter, which means I take into account the keywords we want users to find you with, and the keywords that are already working! To do so, I need access to your console. Plus, I use it for case studies after our work is done. But don’t worry, I only ever ask for restricted user access. I only have the ability to see the data. I can’t adjust anything on my end.
Have any other questions about what Google Search Console is? Leave a comment below!