All photographers are artists, but there’s something about artistic photography websites that speak our language.

They’re soulful, intriguing and with the right amount of mystery and creativity to stand out.

Take a look at some of our favorite examples for inspiration.

And if you’re working on refreshing (or entirely updating) your website, we highly recommend the drag-and-drop Showit website platform — it’s what all of our photography clients use, whether they’re brand new or have decades of experience.

What makes the photography website “artistic” compared to the norm?

These websites have at least one of three ingredients — the images are uniquely evocative, perhaps photojournalistic or taken on film. The other ingredient is the language. The message doesn’t say “behind the lens” or “with a camera in hand since I was a kid,” there’s a story that connects directly with their ideal client. And last, but not least, you have the layout. The design of the website itself is unique — avoiding the cookie-cutter look and feel of usual photography websites.

• Imagery style (unique framing, editing or taken on film)
• Copywriting (ahem, not AI-generated or copied)
• Website design (including layout, colors and fonts)

For an Alaska photographer

Alaska transports you to a northern landscape of glaciers, snow and cooler tempatures. But Zoya? Her work is all things warmth and intrigue. Her goal is to create photographs that lead to more questions than answers, and with a philosophy that puts human connection first.

We’ve worked on projects with hundreds of websites, but hers might very well be the most artistic. The words and SEO are courtesy of us here at Salted Pages, but the design is 100% credited to Karima Creative.

For a photojournalistic wedding photographer

Misa is a film and digital wedding photographer in Philadelphia, but her work takes us back in time to a place of nostalgia and soul. Our favorite copy samples from her website?

“These are the stories of your life that become art — preserve them well.”

“My photojournalistic approach to wedding photography is inspired by the conversations that just flow. Those memorable talks that you get lost in without hesitation. I thoughtfully let the moments lead. The result is striking and immersive.”

“The philosophy behind MisaFlix is to subtly & sincerely document what means the most to you.”

The photographer who gives back

We would be remiss to not mention a photographer who uses her photography business to create opportunities for service. Kelsey Jonvea, a Lake Tahoe photographer, documents weddings to give her the flexibility, financial freedom and perspective to then put more time into volunteer work. You’ll catch her in overalls or in hard hats, donating her time (and bubbling personality) to places and causes that need an extra hand.

“Location, lifestyle, scale — I don’t choose between luxury wedding weekends and elopements because there is a story in both. Documenting your wedding supports my volunteer work. Then, the time I spend as a volunteer fills my cup to be more present during your wedding. It all feeds into each other.”

“Known for my work as a Lake Tahoe photographer, home is where life directs me — often settling into destinations where I can focus on weddings and volunteer projects.”

“While the age-old traditions endure and influence what I do, I believe that your story is yours. I bring a fresh perspective that captures your most genuine selves — the nuances of your personalities, the natural draw you have towards art and travel, and the sentiments of your wedding that matter most.”

“From Italian villas to the French Riviera”

Last, but not least, we have Philibert Barelli, wedding photographer in Europe (and the UK) whose website is all things elegance. We loved, though, how Philibert’s work is rooted in wildlife photography, giving him a broad perspective as he now focuses on iconic and intimate weddings for couples throughout beautiful destinations.

His designer, Design by Justine, primarily speaks French, so we had the honor of writing English copy for him and researching English SEO keywords as well. Justine (and Google Translate) made it easy, though, as if we were speaking the same language from the get-go.

“My approach follows the scenic route — letting you enjoy the ride while ensuring beauty and sincerity. After everything, this invaluable part of your legacy will become tangible with sophisticated photographs and a story-driven album. For now, though, it is your connection and your experience (and that of your guests) that will be considered.”

Creative ideas for your photography website

• Add more of your story, but hone in on the elements that will connect with your ideal client
• Share diverse imagery — showcase the portraits, details, flowers, close-ups and wide shots of a variety of subjects
• Use consistent branding, but make sure it’s your own — colors, fonts, logo suites (we love a good semi-custom brand kit if you’re in need of a new brand identity and logo)
• Try customizing a Showit template from shops like Tonic or Northfolk (you can find discount codes if you click either of those links)

Whether you’re a wedding photographer or a wildlife photographer, an artistic photography website will let you make a lasting impression. Soul, intrigue and maybe subtle elements of surprise.

Just remember to focus more on you, your approach and who you want to work with, as opposed to looking around at competitors. Wearing your shoes is all that’s needed. (We just talked about this on our copywriting podcast interview with Davey & Krista if you haven’t listened to it yet!)