Here's an overview of the Salted Pages website copywriting process.
DISCOVER
Submit 2 questionnaires & relevant brand materials
RESEARCH
Continue keyword research & review competitor market
REVISE
Two rounds of revisions & video review calls
PROJECT START DATE!
WRITE & FINE-TUNE
Complete final draft & prepare for submission
[ 1 month prior ]
[ week 2 ]
[ 2-3 weeks ]
IMPLEMENT
Final website review & SEO settings for the design
STRATEGY CALL
90-minute kickoff call within 3 days
[ week 1 ]
SNEAK PEEK
Receive your SEO spreadsheet & initial concepts. Provide feedback within 2 days.
[ week 3 ]
FIRST DRAFT
Receive the first draft & submit revisions within 7 days
EVOLVE
Enjoy your complimentary messaging guide, shared in Canva
2-3 BRAND STATEMENTS
BRAND TONE
VOCABULARY LIST
FEEDBACK FORM
After about one week of the drafting process, we'll share a sneak peek to align our ideas, and make sure the draft is headed in the right direction. You'll tell us what you want to see more of, and what you want to see less of.
All custom copywriting clients receive a free website success kit — a PDF and video guide to improving search engine rankings, promoting your website and creating engaging blog posts. Plus, you'll receive a free SEO Starter Kit, a $499 value on its own.
In addition to two full rounds of revisions, we provide a sneak peek in week one of our drafting phase so you can share first impressions and experience true collaboration from the start.
We can't learn to write with your voice if we don't get the chance to hear it. We use video calls to let strategic discussions flow freely, and to take notes on your tone and nuances of how you speak.
Whether you're working with a template or creating a from-scratch web design, we create and review a wireframe together. From the main menu navigation to the outline for every page, we use a full-picture approach.
What's the point of incredible copy if no one can find your website and actually read it? Cue SEO — the time-saving way to get that RSVP from your dream clients without chasing after them on social media.
how my team and I spice things up, compared to other copywriters
Have questions on a DIY launch? Wondering how to track the results? Or does your designer need a little SEO assistance? Reach back out, and stay involved with our private Facebook Group, reserved just for past clients.
Oh, and don't forget the PDF, Canva and Google Doc versions too. The various formats let you share, edit and evolve with your brand messaging. Intrigued? Learn more here.