As film photography lovers, this project was a special treat for us. We wrote the copy and provided SEO to this film photography club called Gather Around Film.
We can’t wait to show you the results for this film photography website. (Plus, one of the coolest website experiences we’ve seen.)
Setting course for this film photography website
Gather Around Film is a collective of photographers dedicated to sharing and preserving the art of film. We instantly clicked with the founders, Margaret and Caitlin, over our shared love for the art form. But while their mission was beautiful, their offer for photographers was unclear. So we set out to clarify what they do as an online community and education platform for film photographers. The website copy was written to be transparent, personal, and informative.
The flavor
While they wanted their voice to feel welcoming, Margaret and Caitlin didn’t want to lose their artistic edge. This is the tone that we set for their project.
1. Artistic. Passionate. Soulful.
2. Reflective. Nostalgic. Connected.
3. Inspirational. Knowledgeable. Clarifying.
The recipe
- Build transparency – Focus on their purpose, illustrating their value by transparently describing what takes place within the community.
- Establish Gather Around Film as pioneers in the film industry, the first to create an easily accessible way for film photographers to gather and learn.
- Maintain an archival, vintage feel — honoring the true legacy of photography through narration and gatherings.
The brand statement
Before
“More than just a community; we offer an open-minded space where artistry and authenticity thrive. We exist to create opportunities and to build bridges between film photographers worldwide.”
After
“Welcome to Gather Around Film, an online community and education platform for film wedding photographers and photojournalists worldwide. Discover technical film tutorials, join in on expert artist talks, ask questions, book weddings, and ultimately deepen your practice as an artist and working professional.”
Favorite samples
The review
“I am speechless. My co-founder and I hired Lauren after she came highly recommended to us. I have never been one with a talent for words and she took our brand and business to another level and I cannot thank her enough! The whole experience with her was effortless and she made it all a breeze. Thank you Lauren for making our copy so beautiful and heartfelt!“
We also wrote SEO blog posts and received this email a short while later:
“I wanted to share with you how our SEO / keywords are doing. We are starting to rank for the keywords you selected! We are so grateful for you and so grateful that we hired you last year. Thank you so so much!”
Want to make a lasting impact with your film photography website?
Communities like these help keep art alive, and as creatives ourselves, we love supporting them in any way we can. If you want to reach more people and have a deeper impact with your mission, get in touch with us to learn more about our SEO copywriting services.
March 26, 2026
