This cutting-edge nail salon is rewriting the playbook for nail care in Fort Worth, Texas. As locals and lovers of beautiful things, we adored helping them with equally beautiful SEO copywriting on this website for a nail salon.

Results that nailed it: SEO for salons

In short, our SEO work helped this nail salon open an entirely new location. (We’re talking 800,000+ impressions since we published one single blog post over a year ago.)

The full story — we previously worked with the owner, Candy, on SEO and blog posts for her existing eyebrow bar, Frida Beauty Collective. The results were so impactful that she came back for seconds (and thirds!). In fact, a blog post we wrote for her about Russian manicures is now ranking consistently on page one of Google. Thanks to this blog post, Frida Beauty Collective’s Russian manicure service became so popular that Candy opened a second salon location dedicated to dry manicures and pedicures. It’s that new location that we wrote the full brand messaging and provided SEO services for!

Niche services required a unique website for this nail salon

Frida Nail Casita is a nail salon in Fort Worth specializing in Russian manicures and pedicures. Candy wanted this to be so much more than your run-of-the-mill nail salon, so you’ll find a few upgrades and charming surprises. Inside, you’ll find a curated boutique of beauty and wellness items in addition to the stylish salon set up. But the best part is their unique membership offer, which includes a complete Russian manicure or pedicure treatment, complimentary treatment upgrades, a drink of choice from the neighboring cafe during your appointment, access to exclusive events, and so much more. (We highly recommend the matcha latte. We make trips there just for it!)

A laptop with the home page of the website for a nail salon.

The flavor

With such a unique salon model in mind, we knew the copy had to be refreshing and inviting, immediately setting Frida Nail Casita apart from traditional nail salons. And with Candy’s other much-loved beauty collective in Fort Worth, Frida Beauty Collective, her expertise in beauty and self-care has been well established in the community. When opening this new storefront, we wanted to ensure the expertise was clear throughout the website for the nail salon. These are the guiding words we used to set the pace.

1. Relatable. Warm.

2. Sociable. Delightful. Expressive.

3. Intriguing. Bold. Playful.

A phone with the home page of the website for a nail salon.

The recipe

  1. Bring this new branch of Frida into the world of Fort Worth, seen as an expert rather than a “new business”
  2. Resonate with like-minded women who will see the Frida brand, and feel seen and excited to become a member
  3. Book memberships, setting a standard that will easily be exceeded by the actual client experience
An iPad with the home page of the website for a nail salon.

The brand statement

Before

Since Frida Nail Casita was a new business, they didn’t have a brand statement yet.

After

“Welcome to Frida Nail Casita, a Fort Worth nail salon specializing in natural nail health and Russian manicures. Experience personalized nail care and treatments that restore and maintain the health of your nails within a relaxing and refreshing environment. We share your passions for wellness and style, skipping the fumes and soak for a sustainable, effortless experience. This waterless approach ensures stronger nails and better polish application with the expected indulgences (warm towels, essential oils, complimentary soft drinks). With our intentional process, your final look will last longer while decreasing the risk of infection — a win-win thanks to our in-house standards.”

Favorite samples

Candy’s thoughts on the process

“Lauren and the team at Salted Pages took the time to understand my business goals, target audience, and unique industry challenges. Their comprehensive approach to search engine optimization (SEO) included in-depth keyword research, on-page optimization, and strategic content development. I absolutely loved working with them.”

Need to refresh the website for your nail salon?

Let’s convey your bold or classic take on wellness and beauty with a brand voice that feels unique to you. As SEO website copywriters who prioritize self-care and good stories, we’d love to chat about your fresh take on beauty care and how salon SEO can make a difference. Get in touch to explore how we can elevate the website for your nail salon.

Local + Fresh: The Modern Website for A Nail Salon

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