Scroll through recent interior design copywriting examples to help you find ideas and inspiration for your own website updates. We’ve worked one-on-one with interior designers from Vermont to Denver, helping them identify the best keywords for SEO and of course, writing the full content from the first headline on their home page to the service descriptions that sell their most upscale offers.
Amy from St. Denis Interiors hired us to boost her client leads, and establish a stronger brand identity with clear website copy. We honed in on what makes her the best fit for clients looking for help with interior design in Phoenix. While we underlined the personalized nature of her work, we also kept her website content easy to navigate. Defining her specific aesthetic and bespoke approach was key as well. (This project, by the way, was designed by one of our preferred web designers, The Kate Collective.)
To set a warm, yet simple tone for this website, we chose these foundational words:
This interior design messaging project channeled warm a tone of voice with an elevated feel. Together with Zoe Lee Design, a Bay Area interior designer, we emphasized the ease of her design process while also underlining the high-end touches. We came up with the phrase “luxuriously practical.” And although we originally booked only one VIP Day together (our approach for minimal copy projects with clients who can make quick decisions), Zoe loved the results so much we were able to book in some “overtime” services to tie it all off. Design by Willow and White, this website and its copy ended up perfectly capturing that cozy, yet uniquely personal feeling everyone wants for their home. You can read more about this refreshing interior design copywriting project on the blog!
To best communicate Zoe’s comfortable interior design process, we chose the following guiding words to set the tone for her website:
When it came to the website copy for Spark Interiors, a Denver interior designer, Megan wanted to shift her brand messaging to better encompass her ideal clientele. Rather than continuing to focus on the convenience aspect of done-for-you design, we aimed to communicate an experience that would lead to a home that met your wildest dreams. Targeting both commercial and residential designs, the language for this web content gave a more luxuriously clean feel. Megan is also passionate about environmental design, so that sprinkled into the copy throughout. (This helped us connect with her true target audience — clients that care about a well-designed home, and an awareness of how design impacts the environment.)
Since Megan wanted to switch up her brand voice, we chose these tone words to guide the copy:
For Ripley Design Co., a Colorado and Vermont interior designer, we aimed to voice the feeling of a bold, colorful design. For Sarah Ripley, she wanted her website copy to evoke the personality of someone who is approachable and warm while still clearly guiding you through the task at hand. So we weaved texture-filled storytelling into an at-home warmth to capture that voice with an extended VIP Day (essentially two back-to-back VIP Days), during which we wrote three pages of copy.
We set the tone for this interior design copywriting example with these guiding words:
Our SEO Starter Kits are also a hit for interior designers, too. We boost SEO no matter where you fall on the map, from Sacramento interior designers, to Toronto interior design studios (real client websites we’ve optimized for higher Google rankings). If you’re loving your current website copy but find that your SEO could use a dash of Salt, explore our SEO Starter Kits to spice up organic traffic to your site.
Loving the way we describe and optimize the message for interior designers like you? Contact us to book your own project. Or, follow on Instagram for tips and inspiration. We work regularly with residential interior designers and other creative entrepreneurs.