Looking back at the year, I am both amazed and astonished. I’m amazed at the sheer number of clients I’ve worked with and the level of growth I’ve reached. On the flipside, I am astonished at how quickly the time went by, and at how much was still left on the table to be done […]

How do you write product descriptions (or service descriptions) in a way that makes you stand out? We’re all guilty of naming our packages “The Basics” and “The Luxe,” but what if you actually used an on-brand name? Here’s how! 1. Use a catchy title and straightforward subtitle. The catchy name will get people to […]

Don’t trip up potential clients with these common writing mistakes!  1. Using the word, “can” What you’re using: I can provide this. I can do that. I can assist you. What’s better: I provide this. I do that. I assist you. Or: I will assist you.   (Of course, don’t just use “this” and “that.” […]

Does your website content feel a little… corporate? Writing conversational copy can be challenging when you grew up writing essays and your last real written piece of anything was probably a resume. All you know is corporate and casual. How do you find a good middle ground? Here are my favorite tips to lighten up […]

I love the fact that Showit enables a completely custom website, but still uses WordPress for blogging. As someone who provides blog writing services, though, I realized that some Showit designs make the blogs hard to read. Using H2 and H3 Here’s the deal. When blogging, it’s important to divide your content into subsections. This […]